Data-driven, results-focused.
At BetterFit, we vowed to use only proven, data-driven strategies to market homes effectively and negotiate the best deals for our buyers.
Our commitment to excellence led us to dedicate hundreds of hours to state-of-the-art training in both negotiations and marketing, ensuring that every member of our team could deliver exceptional results.
Purposeful, precise, team-driven.
We don’t believe in the chaotic, one-person show that too many agents fall into. Instead, we run our business like a true business—efficient, strategic, and focused.
Our mission is clear: to provide a better, more consistent experience for every client by using effective systems and a team-based approach. With BetterFit, real estate isn’t just a job—it’s a passion that we pursue with purpose and precision.
Meet the Experts Behind BetterFit Real Estate Team
Our licensed team is dedicated to helping you achieve your property goals with personalized care and expertise. Each member brings a unique set of skills and a passion for real estate, ensuring you receive the best guidance every step of the way. Get to know our team and their backgrounds—together, we’re committed to making your real estate journey seamless and successful.
Luke Rivers
FOUNDER | Broker, Realtor® | License ID: 354346
Born and raised in Knoxville, Tennessee, Luke has always called this beautiful state "home." His passion for exploring East Tennessee has given him a deep familiarity with the area, from the bustling heart of downtown Knoxville to the quiet charm of the Smoky Mountains. With certifications as a Certified Real Estate Investment Planning Strategist (CREIPS) and a member of the National Commercial Real Estate Association (NCREA), Luke brings both expertise and experience to every transaction. An experienced real estate investor, Luke has a strong background in creative financing, making him a valuable asset to investors looking to structure deals. His vision is clear: he believes that every family deserves the opportunity to invest in real estate, whether that means owning their own home or growing a portfolio of properties. Each year, dozens of families trust Luke with their real estate needs, relying on his insight into the market, local knowledge, and honest approach. As a trusted resource in the community, he’s ready to provide not only market insights but also guidance on investment opportunities. In the evenings, you might find him enjoying one of Knoxville’s great local restaurants, and on weekends, he's often out on one of Tennessee's beautiful lakes. Though he loves traveling across the country, Luke always finds his way back, knowing there’s nowhere quite like Tennessee to call home.
Shireena Bennett
Affiliate Broker, Realtor® | License ID: 368971
Born in Kalamazoo, Michigan, Shireena discovered her passion for helping others find their dream homes and a place to truly belong. Her journey brought her to East Tennessee in 2009 when her family relocated to Maryville. Although it was a big decision, Shireena quickly fell in love with the region’s breathtaking landscapes and close-knit communities, making this beautiful area her forever home. Shireena’s love for the people and places of East Tennessee runs deep, and she’s built a career centered around guiding clients through one of life’s most meaningful experiences—finding a home. Her local knowledge and expertise shine through in every transaction, whether you’re buying, selling, or investing. Shireena is there with a personalized approach, making each step seamless and tailored to your unique needs. Beyond real estate, Shireena is an avid traveler with a passion for exploring the world. She’s visited eight countries and counting, each journey broadening her perspective and enriching her life with new cultures and stories. She understands that a home is more than just a space; it’s where memories are made and joy thrives. Ready to find your perfect home? Shireena is excited to be a part of your journey!
Whether you know BetterFit through our founder Luke Rivers or simply as your trusted real estate partner, since our start in 2018, we’ve been committed to simplifying the home buying and selling process, one client at a time.